Joey Brock is a dynamic executive and seasoned entrepreneur with over 15 years of experience launching and scaling ventures in technology, e-commerce, manufacturing, and healthcare. Known for his founder-driven mindset and hands-on leadership, Joey combines strategic vision, technical fluency, and executional grit to drive measurable results from day one.

As Managing Director at Everest, Joey leads critical business transformations, often serving in interim CEO, COO, or CFO roles. His portfolio includes guiding high-growth startups and operational turnarounds, building and integrating AI-powered platforms, and delivering enterprise-grade solutions under tight timelines. Joey’s approach is metrics-driven, consistently uniting teams and aligning technology with business objectives to deliver sustainable growth.

As Co-Founder and CEO of J2B Holdings, Joey created and scaled the RAK™ App, an innovative B2B procurement platform leveraging mobile recognition and real-time inventory integration. He led all facets of the business—IP, product, capital strategy—securing a $6M pre-money valuation, integrating 16+ warehouses with $300M+ live inventory, and achieving 100,000+ verifications.

Previously, as a Partner at Advanced Care Management, he specialized in catastrophic healthcare claims, reducing employer liabilities by 85%+ and brokering strategic partnerships. Joey also advises inventors on licensing and commercialization.

He holds Master’s and bachelor’s degrees in business & Economic Development from the University of Southern Mississippi, with further studies at Mississippi State University, and insurance licenses in risk and finance sectors.