Fractional & Interim CMO

Marketing tied to revenue and EBITDA, not vanity metrics

Most companies don’t have a marketing problem, they have a marketing-to-revenue problem. Spend goes out, activity happens, and no one can draw a straight line from it to pipeline, growth, or EBITDA. We put in a marketing leader who can.

Our fractional and interim marketing leadership comes from an operator who has carried a growth number across public, private, and closely held companies, and who ties brand and customer experience back to the bottom line.

We work three ways: fractional for ongoing, part-time leadership; interim for full-time coverage over a defined period; and project-based when there’s a specific outcome to deliver.

Where we go deep

We focus on the marketing work that actually moves the number.

Forensic marketing and digital audits. We diagnose where marketing spend is leaking and where the growth is hiding, tying brand, channels, and customer experience back to revenue and EBITDA. Think of it as a diagnostic for your marketing: find the gap, then fix it.

Digital, eCommerce, and direct-to-consumer growth. We build and scale the digital and DTC engine, from the platform to the omnichannel strategy. This is the work that takes a brand from wholesale-only to consumer-first and delivers double-digit online growth.

Private equity and investor-facing marketing. We work with sponsors, boards, and management teams to turn marketing into a value-creation lever, with growth playbooks a deal team can underwrite.

What a fractional or interim CMO from Everest delivers

Around those focus areas, we own the marketing function and tie it to revenue.

Positioning and messaging that a buyer and an investor both understand.

Demand generation and pipeline, measured by the pipeline it produces, not the clicks.

Digital, eCommerce, and omnichannel customer experience, built to convert and retain.

Marketing operations and attribution, so every program is measured against revenue.

Building and coaching the marketing team you already have.

Why companies bring in an Everest CMO

They want a marketing leader who has carried the number, not a consultant with a deck.

Operator, not adviser. Our marketing leadership has run digital transformations and direct-to-consumer growth and delivered results measured in revenue and EBITDA.

Backed by the team. The rest of Everest’s operators are a call away when marketing needs to connect to finance, operations, or a transaction.

Built to hand off. We set up the function, prove what works, and help you bring in the full-time hire when the time is right.

Proof

A consumer apparel brand moving from a wholesale-only model to direct-to-consumer stood up a DTC platform, rebuilt its brand architecture across 1,500 retail doors, and grew online sales at double digits year over year on the omnichannel strategy we put in place.

When to bring us in

Bring us in when marketing spend is climbing but pipeline and revenue aren’t, when you’re standing up or scaling a direct-to-consumer channel, when a sponsor or board wants marketing to show up in EBITDA, or when you need senior marketing leadership without a full-time hire.

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