Fractional & Interim CMO
Marketing tied to revenue and EBITDA, not vanity metrics
Most companies don’t have a marketing problem, they have a marketing-to-revenue problem. Spend goes out, activity happens, and no one can draw a straight line from it to pipeline, growth, or EBITDA. We put in a marketing leader who can.
Our fractional and interim marketing leadership comes from an operator who has carried a growth number across public, private, and closely held companies, and who ties brand and customer experience back to the bottom line.
We work three ways: fractional for ongoing, part-time leadership; interim for full-time coverage over a defined period; and project-based when there’s a specific outcome to deliver.
Where we go deep
We focus on the marketing work that actually moves the number.
- Forensic marketing and digital audits. We diagnose where marketing spend is leaking and where the growth is hiding, tying brand, channels, and customer experience back to revenue and EBITDA. Think of it as a diagnostic for your marketing: find the gap, then fix it.
- Digital, eCommerce, and direct-to-consumer growth. We build and scale the digital and DTC engine, from the platform to the omnichannel strategy. This is the work that takes a brand from wholesale-only to consumer-first.
- Private equity and investor-facing marketing. We work with sponsors, boards, and management teams to turn marketing into a value-creation lever, with growth playbooks a deal team can underwrite.
What a fractional or interim CMO from Everest delivers
Around those focus areas, we own the marketing function and tie it to revenue.
Positioning and messaging that a buyer and an investor both understand.
Demand generation and pipeline, measured by the pipeline it produces, not the clicks.
Digital, eCommerce, and omnichannel customer experience, built to convert and retain.
Marketing operations and attribution, so every program is measured against revenue.
Building and coaching the marketing team you already have.
Why companies bring in an Everest CMO
They want a marketing leader who has carried the number, not a consultant with a deck.
Operator, not advisor. Our marketing leadership has run digital transformations and direct-to-consumer growth and delivered results measured in revenue and EBITDA.
Backed by the team. The rest of Everest’s operators are a call away when marketing needs to connect to finance, operations, or a transaction.
Built to hand off. We set up the function, prove what works, and help you bring in the full-time hire when the time is right.
Proof
A company raising capital needed investor materials that matched the strength of the business. We rebuilt its investor pitch deck and executive summary from the ground up: restructuring the narrative for investor storytelling, tightening the problem, market opportunity, traction, and growth story, and giving both documents a professional, brand-aligned design built for investor circulation and follow-up. The company is now raise-ready.
An AI platform company preparing for a sale process had strong technology but an executive story that undersold it: dense, inconsistent messaging that did not reflect the sophistication of the product to enterprise buyers, investors, and partners. We rebuilt the narrative end to end, from the business challenge through the differentiators to the measurable value, simplified the content for executive audiences, and built a full presentation system, a flagship deck plus a branded slide library, so every future conversation drew from the same story. The transaction is in process.
When to bring us in
Bring us in when marketing spend is climbing but pipeline and revenue aren’t, when you’re standing up or scaling a direct-to-consumer channel, when a sponsor or board wants marketing to show up in EBITDA, or when you need senior marketing leadership without a full-time hire.
